FULL SERVICE
EMAIL AND SMS MANAGEMENT
We focus on your retention marketing channels, so you can focus on what you do best.
After spending years as a director of e-commerce, and working with many brand owners, I have a pretty good idea of how most brands treat their email & SMS marketing.
Here's what usually happens. Brands understand the importance of retention marketing and agree that it's worth investing in. They sign up for Klaviyo and assign a marketing manager or coordinator to lead the charge. Everyone is excited at first, but soon enough, there are a hundred other tasks that need urgent attention, and retention marketing falls into the 'not urgent' section.
The next thing you know, these brands are scrambling to figure out what to send as a campaign every Friday afternoon.
Don't be a Friday afternoon brand.
Retention marketing is one of the only ways to add to your bottom line without the burden of additional variable costs. When invested in and properly optimized, the results compound in an incredible way.
Through high converting email capture sources, advanced automated flows, a robust campaign calendar, and more, strong retention marketing program will reduce your CAC and increase your CLTV.
WHAT YOU CAN EXPECT
FULL AUDIT AND STRATEGY
A 150 point checklist is used to ensure that you're set up for success in your Klaviyo account. While I'm not the biggest fan of the term "best practices", there are certain elements of retention marketing that are strongly advised to incorporate in your program.
Upon completion of your audit, you'll receive an overall strategic email & SMS marketing plan, tailored to your business.
CAMPAIGN PLANNING
Together, we work on developing the perfect campaign calendar to maximize revenue and brand engagement.
We help you develop a solid campaign sending cadence, ensuring that your brand is staying top of mind.
LIST BUILDING AND SEGMENTATION
Grow your list by optimizing email & SMS capture forms. This may include pop-ups, fly-outs, or embedded forms. A unique message and value proposition is developed to maximize the amount of site visitors that convert into subscribers.
Once your site visitors are signing up in droves, we ensure that the right customers are getting the right messages at the right times.
DESIGN AND COPYWRITING
Craft emails that are on brand, engaging, and most importantly, convert.
ADVANCED AUTOMATED FLOWS
Going beyond the basic abandoned cart flows, custom flows are built for your brand to target customers at different stages of their lifecycle. We help lead them to their first purchase and beyond, making sure you’re not leaving any money on the table.
OPTIMIZATION
Through A/B testing and analytics monitoring, work is continuously done to optimize everything from pop ups to automated email flows, and everything in between.